Jeanne Lanvin was a French fashion designer born in Paris in 1867. She trained as a milliner and opened her first shop in 1889. Dressmaking was also a passion as she enjoyed designing and making clothes for her daughter Marguerite.
Dresses and coats by Lanvin, 1920 - La Mode magazine.
In 1908, Lanvin added a clothing department to her shop, catering for women and girls and it wasn’t long before her designs appeared in the Paris fashion magazines.
Robe de Style 1923 - Lanvin V&A Collection, London
Lanvin’s dress designs were ultra-feminine known as ‘robes de style’, historically inspired with a focus on colour and embellishments. Lanvin’s feminine designs were an alternative to the ‘boyish’ boxy designs made popular in the 1920s.
Evening Dress - Lanvin 1922 V&A Collection, London
Her business expanded rapidly during the 1920s with shops opened across France. In 1927, Lanvin launched her first fragrance Arpége, a white-floral aldehyde that comprised the most expensive ingredients at the time, including neroli, Bulgarian rose, jasmine and ylang, with a base of iris, amber and sandalwood.
Arpége Perfume, launched 1927
Jeanne Lanvin died in 1947, yet her company carried on and is the oldest couture house in business today.
Jeanne Lanvin and Model, 1930
Remembering Judy Hamilton forever Arpége.