Heal's: Spearheading the Art Deco Revolution in London

Heal's: Spearheading the Art Deco Revolution in London

Posted by Sophia Howell on

In the heart of London stands Heal's, a testament to the city's design transformation from a simple bed-making firm in 1810 to a beacon of modernist design.

 

Dodie Wardrobe, by Ambrose Heal 1932

The visionary Sir Ambrose Heal guided the company to embrace Art Deco, creating iconic pieces like the Dodie bedroom suite and the Roman Chair, now housed in the Victoria and Albert Museum.

Roman Chair, by Ambrose Heal 1933

With the groundbreaking ‘Economy with a difference’ catalogue in 1933, Heal's introduced Britain to Bauhaus chromium-plated furniture.

Isokon Long Chair, by Marcel Brauer 1935

Marcel Brauer's geometrically aesthetic Isokon Long Chair and Betty Joel’s traditional yet modern 'Token' range are testaments to this period.

Furniture by Betty Joel, 1929

Today, Heal's stands as a symbol of a daring era in design history, echoing a time when London welcomed the novel and the bold.

Heal's continues to showcase the pinnacle of innovative design, shaping the city's aesthetic landscape just as it did over a century ago.

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